Desjardins

The Light At The End Of The Year

During the darkest part of the pandemic, with a holiday lockdown looming, Desjardins was determined to bring a little light to Canadian communities. So we sent drive-by film crews to neighbourhoods across Canada to capture the best and brightest holiday light displays. Then we strung the lights together to create the world’s longest virtual light tour. Hosted on Youtube, The Light At The End Of The Year was our dazzling, interactive answer to the Yule Log Channel.
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