After starting the Hellmann’s Real Food Movement back in 2006 with Eat Real and the Urban Gardens Project, we spent over a decade nurturing it. By leveraging Hellmann’s REAL ingredient story, we turned a mayonnaise into what it remains today: a credible champion of real, unadulterated food and a winner of numerous Sustained Success and Grand Prix Effies. We also left our competitor, Miracle Whip, behind in the dust. Or should we say, soil?