The In-Laws Audio House wanted to win the attention of key creative decision makers, and we wanted to win some awards. So we devised a subversive plan to achieve both by hacking award shows with hyper-targeted new business pitches disguised as songs, and brilliantly produced by In-Laws, of course. To get through the cracks of award show entry regulations, we aired our hack tracks once on the cheapest possible radio stations we could find. While the jury’s still out (they have not yet deliberated), we’re hoping creative leaders on the Marketing, One Show and Clios judging panels will consider In-Laws Audio for their next production. Along with all the other creative decision makers who will be checking In-Laws out if we make the soon-to-be-announced shortlists.