Baby Dove
Beautifully Real Moms
When asked to re-launch the Dove Baby Care brand in Canada, we commissioned Pulitzer prize-winning female photojournalists. Their raw, powerful photos helped us expand the definition of beauty to include real moms, in a way that no commercial photographer could. Our photojournalists were thrilled to add Cannes, One Show, D&AD and more to their lengthy list of photojournalism awards. And I was thrilled to learn I wasn’t the only mom who barely survived mat leave.
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