To convince Canadians that the Desjardins Financial Cooperative cares deeply about small business, we enlisted loyal customers to award Desjardins GoodSpark Grants to deserving business owners on our behalf. But not without a little penmanship from an award-winning poet to help them convey their love and appreciation through words. Love poems, actually. Ode To Small Biz surprised business owners with beautifully-penned, personally-delivered love poems and $20,000 grants. Ode To Small Biz surprised us with 10 million organic impressions and Desjardins’ highest brand consideration score to date.