When Desjardins Home and Auto Insurance asked for “a big idea with legs” to unite their direct and their agent-operated insurance divisions under one banner, we took the ask quite literally. Our Sizeable Care platform is only in its first year, but it’s already making a huge impact on Desjardins’ salience as the more caring choice. It’s also making an impact on Desjardins quotes, driving a 4% increase. And it’s a big reason Desjardins was named one of Strategy’s 2023 Marketers of the Year. It’s even making an impact on kids, who can be heard singing the “I am By Your Side” original song on playgrounds everywhere.